Branding is actually part of a marketing strategy that every business should do. It establishes a vision of what you represent in the customers’ mind. A brand can even control your bottom line.
For example, if you portray a poor brand, then you’ll not get many customers or sales. But if you give out a good, well-respected message then that can only mean you’ll generate more customer and more sales (your bottom line).
A couple of examples.
#1 What do you immediately think of when you see the word ‘Microsoft’? You should automatically think of them as multinational leaders in software creation and distribution.
#2 What do you immediately think of when you see the word ‘MacDonalds’? You should automatically think of them as multinational leaders in the fast-food industry.
Both of these companies have branded themselves and given their company a good reputation.
“But I am only a small business person, I’m too small to brand” I hear you say. This isn’t true. There isn’t a single business, not even an individual running his/her own business that are too small to brand. Even if you only have one product, you can brand that.
You can even use branding to brand yourself – your name. Immediately as I write this the images of David and Victoria Beckham spring to mind as they have cleverly and successfully branded themselves as ‘Brand Beckham’.
Branding is especially important on the Internet. In a matter of second a website visitor can move through 10 different web sites with one finger on his mouse. When they arrive on a web site they scan it over in a nano-second, and if they like what they see as something has caught their eye, then they will stay for a few seconds longer. If they don’t like what they see immediately they hit the back button.
What Products Are Easy To Brand and Marketing Online?
Anything at all can be branded and sold over the Internet, but information-rich products and services are perfect for Internet marketing when it comes to gaining customers. You see with information-rich products and services you can easily use the Internet to give out a lot of detailed information for the customer.
Your business or product can literally make or break you if the branding is not strong and doesn’t give out the right kind of message. Take time to think carefully about branding, especially Online.