The Dos and Don’ts of Designing Envelopes

Envelopes are essential to business correspondence, so what better way to amp up your company branding efforts than attention-grabbing envelope designs? They can be as basic or as elaborate as you want, but before you go too far with your design, consider these dos and don’ts to make the most of your stationery style.

Don’t print in black and white: If you can avoid the boring two-tone printing, your designs will be better off because of it. Envelopes really pop with a dose of color, so consider using at least a splash in the design.

Do use a bold color scheme: If you want an eye-catching look, add vibrant hues to your envelopes. You can choose to print envelopes in colored paper, or just incorporate brilliant shades into the accents and design. If you have a colored logo, investing in color printing is a must.

Don’t forget about the back: The front of the envelopes is obviously the most important side to design, but you shouldn’t neglect the back. After all, people have to flip to the back to open them, and you can easily seal in your branding with a logo stamped on the center, or even your website across the envelope seal.

Do put your business name in bold: You can’t possible forget to include the name of your company, but just because it’s on there doesn’t mean it will get much notice. If you want your envelopes to best represent your business, put the name in bold and make sure the font aligns with your current logo and image.

Don’t hold back on the design: There are many simple templates to mimic for your envelopes, but it will just make your designs look like the rest. Rather than stay safe with a basic design that would be considered standard, think outside the box and push the envelope with unique custom envelopes that are sure to stand out.

Do find a quality printing service provider: Even if you have the best designs out there, your work will only be as good as the printing service provider you choose to help you create it. To ensure your designs will withstand the competition and best represent you, make sure the printer can handle your custom requests and is equipped with state-of-the-art technology and industry experts. You know you have found the right place when they are willing to give you advice, make the ordering process simple for you and provide instant quotes.